A brand's tone of voice should reflect its personality.
So if a brand's character has never been clearly identified or has simply lost its way over time, I start by defining it as precisely as I can before plunging into words.
Often a voice comprises a blend of qualities. I think that credible voices, like people, have more than one dimension.
What makes a Leading Man?
Some say it’s all about personality and charisma, others claim it’s a blend of achievement and sheer talent, or simply an innate sense of style. The answer, we believe, is impossible to define. We can, though, be sure of one thing – genuine star quality always shines through – on screen, on stage and on the page.
The idea of the leading man may find its fullest expression in the high-profile worlds of cinema and theatre, but we contend that every man wants to be a leader, the star of the show in his chosen
field. Whether this desire is openly realised or discreetly hidden, it explains our continuing fascination for individuals who possess the attributes that lift them out of the ordinary.
.....
Feels good doesn't it?
Creating something from nothing. Seeing your vision realised. Taking on the challenge and winning.
Of course, building a thriving business isn't simply a matter of cooking up the right ingredients; it takes talent, dedication and perspiration – not to mention a generous dusting of good luck.
In short, success rarely comes easily, which is why it's all the more important to safeguard your hard-won achievements.
At Clarke Roxburgh, we can help you obtain all the business protection you need with minimum fuss, providing expert advice on your risks and arranging optimum cover at rates that won't burn your fingers.
So, whatever your business, you can feel even better about feeling good.
.....
Ever wondered
what goes through a rally driver's mind when he's approaching a dipping reverse-cambered left-handed 120 degree bend on gravel and mud at 60 mph?
GwynneSPEED rallydays will help you find out.
Driving one of our competition prepared rally cars with an expert instructor by your side is as close as you can get to the real thing.
.....
Designed in France. Made in England. Admired Worldwide.
Difficult to define yet instantly recognisable, the very best in French carpet design can skip effortlessly from metropolitan chic to rustic charm – the common factor being a timeless style.
Our designers work with three kinds of carpets: flatweave, with its characteristic striped and geometric pattern; woven pile, in which the pile yarn and backing are woven in one operation; and tufted, in which the yarn is inserted into a prewoven backing. Each type brings its own challenges and qualities.
Whether you choose an existing design from our extensive stock collections or prefer a completely bespoke option, our design team is committed to achieving the result you have in mind.
.....
The answers you need
At GKA our mission is to find answers to your medical market research questions.
We work for full service market research agencies and intermediaries across the world – providing high quality field data.
Because we specialise in the medical and pharmaceutical markets, we have access to the respondents who meet your criteria.
Our considerable field experience and extensive portfolio of research skills allow us to collect and deliver results on schedule, in exactly the format you require.
All of which means that you get better data and you get it sooner.
.....
The One Way
One is a new breed of design company that believes better buildings and environments can be created when traditional barriers between design disciplines are removed.
In our book, pigeonholes are best left for the birds. Furthermore, it's always much trickier to think outside the proverbial box when you're stuck inside it.
Which is why we're organised to allow the integration of our different skills, and to encourage collaborative working across everything we do. This creates the fertile conditions that good ideas and design solutions need to thrive.
.....
Getting primary, community and social care projects off the ground can be tough, really tough.
Some have described it as hitting your head against a never-ending series of brick walls. Others have likened it to wading through quick-setting cement, herding cats, or plate spinning on a high wire. Whichever analogy you prefer (we rather like the plate-spinning image ourselves), one thing is absolutely sure, it's not getting any easier, and that's why we launched Prime Knowhow.
.....
Bright Beginnings
To ensure our youngest pupils get the best start, we provide an educational home-from-home.
A child's early learning experience is vitally important because it lays the foundation for everything that follows. We encourage children to learn through discovery, creating structured experiences and fun activities that tap into their natural fascination with the world.
In common with the whole of King's, we maintain a high ratio of teaching and support staff to pupils. This means we can provide the individual attention and assurance that is so essential for children to socialise and build their confidence.
.....
True Nurture
Founded in 1541 by Henry VIII, King's is a unique independent day school with a remarkable history and an even more remarkable ability – to unlock potential and develop talent.
Our Senior School is a place of discovery where pupils don't just learn about the world, they learn about themselves. Whether they are potential academic masterminds or sporting heroes, skilled artists or innovative technologists, mesmeric stage performers or accomplished musicians, King's will help them find what truly captivates and motivates them.
By the time our senior students leave us at the end of the Sixth Form, they are confident, able to pursue their personal goals single-handedly but also able to work as part of a team – essential traits in a changing world.
.....