Branding
Just about everything I work on is connected with branding.
Aside from my day job as a copywriter, I help agencies and direct clients develop complete branding proposals, working with art directors and designers on detailed brand books and pitches.
Along with writing to support presentations, my role usually encompasses the creation of basic building blocks, such as the brand proposition and values, as well as defining personality and tone-of-voice.
In addition to pinpointing the essence of a brand and how it can best express itself to the world, the most useful thing I can contribute to the process is clarity. If I can get it - everyone can.
Aside from my day job as a copywriter, I help agencies and direct clients develop complete branding proposals, working with art directors and designers on detailed brand books and pitches.
Along with writing to support presentations, my role usually encompasses the creation of basic building blocks, such as the brand proposition and values, as well as defining personality and tone-of-voice.
In addition to pinpointing the essence of a brand and how it can best express itself to the world, the most useful thing I can contribute to the process is clarity. If I can get it - everyone can.
